People Assessment
• motivation (conscious and subconscious)
• competence, skills and capabilities, ambitions
• integrity and ethical standards
• psychological traits, e.g. egocentrism, perserverance, aggressiveness
Organizational Assessment
• organizational vitality, internal atmosphere and energy
• productivity, efficiency, competitiveness
• ability to adapt to threats, prospects of long-term survival
Market Assessment
• customer preferences, unmet needs, frustrations, trends
• demand forecasts
Values & Timing
• business plan assumptions, product pricing, company valuations
• best timing for specific actions
• prioritization of steps
Prediction of Future Behavior
• probability of YES/NO decisions
• willingness to pay or invest specified amounts of funds
• future levels of interest in products, services, investments
• future levels of demand
Guidance & Coaching
• what kinds of behaviors or reactions to expect from counterparts and how to work with them
• how to uncover your counterpart’s hidden motivations
• how to fend off and manage manipulative behavior
• how to work with emotions -- yours and your counterpart’s
• how to overcome fears and establish a level playing field in negotiations
• how to work with existing conflicts and prevent future ones
• how to defend your demands and persist in the achievement of your goals
• price and contract bargaining
• salary negotiations
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